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Mercy Medical Center – North Iowa and Principal Financial Group
proudly present…Guerrilla Marketing – Jay Conrad LevinsonWednesday, April 4, 2007 Jay Conrad Levinson is the author of the best-selling marketing
series in history, Guerrilla Marketing, plus 39 other business books.
His books have sold 14 million copies worldwide. And his guerrilla
concepts have influenced marketing so much that his books appear in 41
languages and are required reading in MBA programs worldwide. Jay taught
guerrilla marketing for ten years at the extension division of the
University of California in Berkeley. He was a practitioner of it in the
United States, as Senior VP at J. Walter Thompson, and in Europe, as
Creative Director of Leo Burnett Advertising. |
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