There are many questions concerning effective marketing. That’s why North Iowa Area Community College’s John Pappajohn Entrepreneurial Center (JPEC) and Small Business Development Center (SBDC) bring entrepreneurs together to learn from experts and fellow members in the business community. Our Entrepreneurs’ Exchanges feature outside experts presenting practical tips for immediate use to improve your business success. Come, listen, and ask questions.
Entrepreneurs’ Exchanges are free of charge. The next E-Exchange is:
When: Tuesday, February 23rd
Time: 6:00-7:30 PM
Location: NIACC – McAllister Hall, Room 104G
Topic: Measuring Your Marketing
Presenter: Betsy Armstrong; Regional Development Director, Constant Contact
To register: Call 641-422-4111 or 1-888-466-4222, ext. 4111 or email email@example.com.
Measuring Your Marketing
Metrics can be like magic. Have you ever wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by the key online marketing tools – and give you tips on how to use it.
Betsy Armstrong: Regional Development Director for Constant Contact, is a speaker, trainer and marketing expert with more than 15 years’ experience leading organizations to success.
Armstrong began her career working in marketing and sales for several Fortune 500 companies. She left the corporate world after graduate school, getting a degree in Counseling, which led her to “hang out a shingle” and start her own private practice, earning a reputation for helping challenged organizations re-brand, pivot and advance toward new levels of success. Armstrong’s trademark is dreaming up the next “big thing” and taking it from concept to reality.
Entrepreneurs’ Exchanges are scheduled periodically. For the full schedule, visit www.niacc.edu and click on the Pappajohn Center logo at the bottom of the home page.
The NIACC John Pappajohn Entrepreneurial Center, is a nationally recognized program, providing college level courses and degree programs in entrepreneurship, as well as comprehensive consulting services for business start-ups, existing industries and owner transitions in the North Iowa region. Space and professional business coaching is available for start-up businesses in the North Iowa Business Incubator. For more information, contact the Pappajohn Center.
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