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Business

Marketing and Sales Diploma

The Marketing and Sales Diploma helps students explore several important areas of an organization, including marketing, promotion and sales. To successfully communicate an idea, to serve the needs of your customers more effectively, and to be competitive in the marketplace, learning effective selling skills is essential for everyone. From the CEO to the Administrative Assistant, everyone in every company is selling every hour of every day whether they are aware of this fact or not!

Strengths:

Marketing is an attitude, philosophy, and perspective that stresses customer relationships to provide satisfaction. Marketing plays an important role in society, is important to business, and offers outstanding career opportunities.

Career Opportunities:

Successful graduates can find job opportunities in the following occupational areas:

    • Sales Representative
    • Department Manager
    • Store Manager
    • Promotion/Advertising
    • Merchandise Buying/Planning
    • Sales
    • Human Resources Management

Gainful Employment

Upon successful completion of the Marketing and Sales curriculum with a grade point average of 2.00 (C) or higher, the student is awarded a Diploma.

Costs

Tuition is based on the number of credit hours and legal residence and is subject to change or modification. To see the current cost per semester hour click here.

Financial Aid/Scholarships

Financial assistance is available in the form of grants, scholarships, loans, and part-time employment (work study). Students apply for financial aid by completing the Free Application for Federal Student Aid (FAFSA). For more information on Financial Aid click here.

First Year - First Term

ACC-111 Introduction to Accounting 3 s.h.
BCA-215 Computer Business Applications 3 s.h.
BUS-102 Introduction to Business 3 s.h.
MGT-101 Principles of Management* 3 s.h.
MKT-140 Principles of Selling 3 s.h.
15 s.h.
Second Term
BCA-152 Comprehensive Spreadsheets** 3 s.h.
BUS-122 Emerging Business Practices and Technologies 3 s.h.
BUS-162 Workplace Professionalism 3 s.h.
MKT-110 Principles of Marketing 3 s.h.
MKT-150 Principles of Advertising 3 s.h.
15 s.h.
Total Program Hours 30 s.h.

*Prerequisite: BUS-102 Introduction to Business is recommended.
**Prerequisite: BCA-101 Introduction to Computers and Information Systems or BCA-215 Computer Business Applications.

Check here for a list of Business Electives.

Business Internships

It’s as easy as 1,2,3!

  1. Talk to the Business Internship Coordinator or your Counselor to decide when in your college career you should participate in an internship.
  2. Enroll in and pass Workplace Professionalism (BUS-162).
    • Workplace Professionalism is a 3 s.h. course that is a prerequisite to Business Internships ~ it can be taken at any time prior to a Business Internship.
  3. Upon passing Workplace Professionalism, the student is eligible for a Business Internship (BUS-225).
    • Students may register for a Business Internship only when they have located, secured and have had the internship site approved with the Business Internship Coordinator.
    • Business Internship credit ranges from 1 s.h. to 5 s.h. ~ this must be determined prior to registering for the course.

All students are highly encouraged to participate in a Business Internship before graduating.